Toyota Motor Europe (TME) has become the first global automotive manufacturer to offer stickerfix™, the innovative DIY repair solution for minor paint damage from AkzoNobel Automotive & Aerospace Coatings (A&AC), to their customers. stickerfix™ is a unique ultra-thin high-tech adhesive film coated with a perfect match of the original vehicle color, using professional high-quality automotive refinish paint.
“We’re extremely pleased and proud that Toyota has embraced stickerfix™ for its customers,” declared Jim Rees, Managing Director A&AC. “Over the last year and a half, AkzoNobel A&AC has worked very closely with Toyota to ensure that it would meet Toyota’s discerning standards. We see this approval as an indication of the great promise that stickerfix™ offers for an exciting and successful 2011.”
Toyota stickerfix™ comes in A5-sized sheets of high-tech adhesive film, pre-cut into 33 different shapes and sizes. Minor paintwork repairs can be achieved through three easy steps:
o Clean – make sure the area of application is clean
o Stick – affix the adhesive film to the desired area
o Smooth – gently smooth out the area to give it a shiny new look
stickerfix™ can also be used to provide added protection to vulnerable parts of the bodywork, such as door edges.
Every color on offer with Toyota stickerfix™ is matched to Toyota’s master plates to ensure the best possible match, and covers the most common colors of Toyota vehicles in Europe. A new Toyota stickerfix™ solution will be available with every new color introduced to the range.
“During our test marketing of stickerfix™, we found out just how much people were looking for a simple high quality solution to repair minor paint damage,” says Phil Coady, A&AC Director Marketing EMEA. “We’ve received rave reviews from users and suppliers, and at trade shows in Europe where we demonstrated the product.”
Branded as Toyota stickerfix™, the product will be available in Toyota showrooms as part of a protection pack for new and used Toyota vehicles, and also from Toyota After Sales facilities throughout the EMEA region.