A new do-it-yourself (DIY) repair and protection solution from AkzoNobel Car Refinishes is about to make life much easier for car owners who’d like to get rid of minor scratches or protect vulnerable door edges from annoying but virtually inevitable nicks and scratches that are the bane of a car owner’s existence.
stickerfix™ is an adhesive DIY repair system using patented AkzoNobel paint technology in combination with a specially developed vinyl sticker, With a marketing campaign based on the slogan “easier than easy”, it will be officially launched in Europe.
With stickerfix™, when a customer brings a vehicle into a bodyshop for a repair, the repair specialist can match the car owner’s vehicle color and spray the color onto an adhesive vinyl sheet in combination with the repair paint job. After adding a clearcoat to the vinyl sheet and then cutting the sheet into specific shapes, the customer has a DIY repair system which can be applied to damaged or vulnerable parts. The system can also be produced in standard colors and sold over the counter at the dealer service department. stickerfix™ will be sold in a specially developed transparent package of A5 (half page) sheets.
stickerfix™ has been extensively tested and meets demanding standards for adhesion, car wash and steam cleaning resistance, and resistance to salt spray, stone chips, gasoline (petrol), and weathering. The product also has excellent shelf life and can be easily removed from a vehicle by applying heat with a normal hairdryer. Beyond that, it is yet another example of the ongoing emphasis on sustainability.
“I think we’re offering a truly innovative product to our customers,” says Marketing Director Ralf Schueler. “It gives bodyshops an opportunity to increase their own profits with an additional sale, and to strengthen their relationship with their customers. I’m very confident that stickerfix™ is going to be a big success.”
Jeroen Bello, New Business Development Project Manager, says that stickerfix™ is an important addition to the package of products and services offered by CR. “We’ve got an absolutely unique product with stickerfix™. There’s nothing like it available on the market. We all know how frustrating it can be when the perfect paint job starts to get scarred with scratches and chips. This is a very quick “do it yourself” solution that is not only easier, but gives better results than a touch-up pen. Besides that, the product can be used to prevent damage to door edges and front side of the car that so often get nicked in the course of normal vehicle use, or applied to areas that are subject to corrosion.”